Getting More Referrals
In this hour-long podcast, we listen in on a teleseminar that is part of the Foundations Group Coaching program Kelle Sparta runs. In this teleseminar, Kelle teaches you how to get more referrals from your existing clients. It’s chock-full of information, so get out your pen and paper – you don’t want to miss this one!
Kelle Sparta
Why We Want More Referrals
- Cheapest, most effective form of advertising
- Pre-sold prospects
- Borrowed trust
Make Sure People Know What They Are Getting From Working With You
- Ask what results they’ve seen (this is even better in a workshop environment for priming people to go deeper)
- Ask them why they keep coming back
- Do an initial survey and then another survey at the end, compare the two to determine efficacy
- If you do energy work, tell people what you find so that they have a context for their experience
- Give people the vocabulary they need to define their experience and to describe it to others
- Getting them to say it out loud reaffirms it for them and for you
Set up systems to ask
- Referral rewards program for existing clients
- Get $X off of your next appointment when you refer a friend
- Bring a friend and each save $X
- Ask BEFORE the first appointment
- Send out email follow-ups with surveys and links to review sites online (Yelp)
- Have a waiting room? Put out a clip board with a Testimonial Request Form on it (don’t forget to attach a pen!)
- Have a special “Bring a Friend” event
- Teach them how to refer
- Tell them what to say
- Give them a list of testimonials to go with their own to help them bring people in
- Give them a coupon for their friends
- Create an audio recording link they can post on Facebook or email to their friends (or at least a website link)
For advice and help in running YOUR business,visit www.KelleSparta.com
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Categories: Business Skills for Workshop Leaders, Workshop Leader's Resource Podcast
1 Comment »
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January 10th, 2010 at 2:47 pm
I enjoyed this post. I thought the readers might appreciate this white paper which describes an interesting customer follow-up strategy which, if done correctly, can generate customer referrals. Below is a direct link to the white paper which bypasses the name and email collection web pages. This link should work until IT decides to change it.
http://www.frequentfollowups.com/whitepaper.aspx
- Robyn Williams