One of the best ways to build any business is by speaking for free at targeted events in your marketplace. This is what Ruth E. Thaler-Carter has done to build her business over the years. She is experienced with the “speak to sell” model. In this hour-long podcast interview, she gives you the insights you need to build your business by speaking.
In this information-packed podcast, Roger Harrop shares with us his insights on speaking to CEOs of corporations about branding, opening new speaking markets overseas, getting the focus you need to create a successful speaking business, resources to help you be the best speaker you can be and branding yourself. You will absolutely love this episode.
Roger Harrop - The CEO Expert
Speaker Bio
Roger is an International Speaker who inspires and entertains his audiences with his acclaimed Staying in the Helicopter® series. Over 10000 CEOs, Business Leaders and managers have achieved transformational change
through his thought provoking and entertaining talks laced with real-life stories, anecdotes and humour.
Roger is also an Author, Non-Executive Director, Business Advisor, Mentor and Consultant focused on business success.
He has extensive experience across a broad spectrum of businesses – from small start-ups to large multinational corporations; from high tech manufactured products through basic commodities, to people based services
businesses.
Roger spent seven years as Group Chief Executive of a fully quoted, high tech Industrial Instrumentation Group with 12 operations over four continents. The company was listed in the UK Government’s ‘Competitiveness’ White Paper and gained a reference in the US Forbes magazine as one of the top 100 overseas companies and has been used as a
benchmark case study by two business schools on Culture Change and Business Re-Engineering.
He has run businesses for major multi-national corporations and has been a tutor with one of the leading Leadership and Teambuilding programmes for over 25 years.
Roger is a Fellow, Member of the Board and Past President of the Professional Speakers Association, a former Vice-President of The Institution of Mechanical Engineers, and a Liveryman with The Worshipful Company of
Marketors.
He is a Speaker of the Year with The Academy for Chief Executives, an accredited SME business advisor and a trained Assessor and Coach.
For more information about Roger, visit his website at: www.RogerHarrop.com
I recently received an email from a trainer in the real estate industry looking to branch into training in some of the smaller offices locally. She didn’t give me a lot of information to go on, only that she was trying to figure out what to charge.
I spent a fair amount of time giving her a detailed answer that I thought might be useful for others out there as well. (Keep in mind that you’ll make a lot less speaking in the real estate industry than in pretty much any other industry I know of, so don’t take the actual price I quoted literally unless you’re also a real estate speaker.) Here is the answer I sent:
It’s hard to say how to charge for brokers. Each one is very different. The question you have to ask yourself is what are you trying to accomplish? Are you trying to bring new people into your training business where you can sell the agents individually into coaching or additional training or products? If so, then the program should be free to the broker with a strong sell close at the end for the agents.
If you are just looking to get paid for your training, then I would highly encourage you to get certified to give CE credits in your state. You will get many more, higher-paying gigs if you can offer CE credits with them. Also, you can get certified to teach GRI, ABR, etc. These aren’t great paying gigs, but they establish you as a professional in training and open doors for other speaking events, plus they build your mailing list which is key if you hope to develop products and agent-centric training sales later. (Which is where the real money is in this business – that’s why I keep coming back to it.)
If you just want to do a little training on the side, then charging anywhere from $100-$250/hr for a training that takes you no longer than half an hour to travel to would be appropriate depending on your experience level. If it takes longer than that, then you should charge for travel time as well.
I run a consulting business teaching speakers and trainers how to develop their businesses. If you’re serious about growing your business, then give me a shout. I’m happy to help.
You’ve done everything you’ve ever been told to do. You’ve built a brand, you’re promoting yourself, you’re getting the word out, but nothing is happening. No matter what you do or how hard you work, you keep coming up empty (or at best, half-full). There are keys to getting past this place. There are small details that can make big differences. There are ways of approaching things that can mean the difference between a raging success and a horrible failure. When you’ve looked everywhere else and nothing is working, look here. In this free teleseminar we’ll explore the underpinnings of why some people make it and others don’t.
Kelle Sparta, your host, is an experienced speaker, trainer and coach who is at the top of the real estate training industry. She had a book published by the American Management Association in her first year, became a regular columnist for Realtor Magazine in her third year, and moved up to a six figure income in just under 36 months. Learn how she made the transition from nobody to guru and how you can do that too.
Show Notes:
Visit Kelle’s Website – www.KelleSparta.com
Chellie Campbell, author of The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction
